30 tweet ideas for brands, creators and threads

What makes a post people reply to

Posts that travel make one point in one breath. Lead with the idea, not with "So I've been thinking", keep it well under 280 characters, and leave room for an answer: a question, a clear opinion, or a list people want to add to. A line break where you would pause makes a post easier to read than any emoji.

Launches and announcements

1. "It's live. The thing we've been quietly building for 8 months is finally out."
2. "New feature: dark mode. You asked 1,400 times. We counted."
3. "We're opening 50 early access spots today. Reply and we'll send you a link."
4. "Version 2.0 is here. Faster, simpler, and the button finally does what you think it does."
5. "One year ago we had 12 users. Today it's 40,000. Thank you, genuinely."
6. "Small update, big difference: everything now loads in under a second."
7. "We made a thing. It's free. Tell us what to fix."
8. "Shipping notes, week 14: faster search, fewer clicks, and one very old bug, gone."

Opinions and questions that get replies

1. "Unpopular opinion: the best meetings are the ones that become an email."
2. "What's one tool you'd never go back to working without?"
3. "Hot take: breakfast for dinner is the superior dinner."
4. "Describe your job badly. I'll start: I move rectangles around a screen."
5. "What's a skill that took you way too long to learn?"
6. "The most underrated productivity hack is going to bed on time."
7. "Name a small thing that instantly makes your day better."
8. "Agree or disagree: every app should have a dark mode."

Thread openers

1. "I spent a year building a product nobody wanted. Here's what I'd do differently 🧵"
2. "7 lessons from 100 days of posting every single day:"
3. "How we got our first 1,000 users without spending on ads. A thread:"
4. "Everything I wish I knew before my first job, in 10 posts:"
5. "The simplest budgeting method I've found. It takes 5 minutes a month 👇"
6. "We redesigned our homepage 6 times this year. Here's what moved the numbers:"

Everyday and funny posts

1. "Opened my laptop to check one email. That was three hours ago."
2. "Monday's to-do list: coffee, more coffee, pretend the coffee was productive."
3. "The wifi password at this café is longer than my attention span."
4. "Nothing humbles you like a group photo where you blinked."
5. "Started a new book. Read the first page four times. Great progress."
6. "My plant survived another week. I'm calling it a personal achievement."
7. "Just reorganized my desktop and lost three files. Productivity."
8. "Friday at 4:59 pm hits different."

Preview a post before you use it

Open the tweet generator. Under People, type the display name and a "Handle" (invented, like @northwind_app) and tick "Verified badge" only for a brand or a big account. The first message is the post: paste your text there, with line breaks where you want them, and fill in "Likes", "Reposts", "Replies" and "Views" in proportion, views always the biggest.

For a thread, add the next posts as more messages from the same person; to show a conversation, add replies from other invented accounts. "Quote post" puts another post in a card underneath. Download the PNG at 2x or 3x for your video, ad or slide.

Use it the right way

Post mockups are for planning content, ads, videos, memes, pitch decks and lessons, with invented accounts. Never put words in a real person's or brand's mouth, never invent a post to mock or harass someone, and never pass a mockup off as a real post. Our acceptable use page has the details.