30 Facebook post ideas for businesses, pages and groups

What makes a post people comment on

The first line is all most people read before "See more", so put the news or the question there. Keep the rest to two or three short paragraphs, add one good photo, and end with something easy to answer: a choice between two things, a memory, a quick yes or no. A post that asks for nothing gets nothing.

Small business updates

1. "Fresh out of the oven: our cinnamon rolls are back for the weekend. Come early, they never last past noon."
2. "We're closed Monday for a staff training day. See you Tuesday at 8 am, with new coffee on the menu."
3. "Meet Sam, who has been fixing bikes in our workshop for 6 years. Say hi next time you're in!"
4. "New in store this week: handmade mugs from a potter two streets away. Only 24 of them."
5. "Thank you for 1,000 followers! To celebrate, every order this week gets a free tote bag."
6. "Behind the scenes: this is what our kitchen looks like at 5 am. Worth it."
7. "Holiday opening hours: open every day until the 23rd, then closed until the 2nd."
8. "We asked, you voted: the lemon tart is staying on the menu all year."

Questions people actually answer

1. "Coffee or tea to start the day? Wrong answers only."
2. "Which one should we add to the menu next: pistachio or salted caramel?"
3. "Tag the friend who always says "just five more minutes"."
4. "What was the first thing you ever bought with your own money?"
5. "Fill in the blank: the weekend isn't complete without ___."
6. "Be honest: how many unread emails do you have right now?"
7. "What's one place in town everyone should visit at least once?"
8. "Rate your Monday from 1 to 10. We'll go first: a solid 6."

Events and community posts

1. "Save the date: our summer market is back on Saturday 14 June, from 10 am to 4 pm, with 30 local stalls."
2. "Free workshop this Thursday: learn to repair a flat tyre in 20 minutes. Bring your bike!"
3. "Last chance to sign up for the charity run. 12 spots left, all money goes to the local food bank."
4. "Thank you to everyone who came to the open day. Here are some of our favourite moments."
5. "Lost and found: a blue scarf was left at Saturday's concert. Message us and we'll keep it safe."
6. "Our book club is reading something new this month. Join us on the first Wednesday, all welcome."

Everyday and personal posts

1. "10 years ago today I opened this shop with one table and a borrowed coffee machine."
2. "Sunday plan: long walk, big lunch, zero emails."
3. "Finally finished the garden project. Before and after in the photos!"
4. "Started learning the guitar at 40. Week 3, and my fingers are not happy."
5. "Grateful for neighbours who water your plants without being asked."
6. "Road trip snack ranking, from best to worst. Let me know if I got it wrong."
7. "First snow of the year, and the dog has never been happier."
8. "Made my grandmother's soup recipe for the first time. It's not hers, but it's close."

Preview a post before you use it

Open the Facebook post generator. Under People, type the page's name (invented, like "Juniper Bakery") and tick "Verified badge" only for a big brand. The first message is the post: paste your text, press "Photo" to add an image, and set its "Time" as an age, like "3h".

Fill in "Likes", "Comments" and "Shares" in proportion, shares the smallest. Every message after the post is a comment, so add two or three from different invented people to show how the question lands. Pick light or dark mode under Settings and download the PNG at 2x or 3x for your client, ad or slide.

Use it the right way

Post mockups are for planning content, ad previews, client approvals, pitch decks and lessons, with invented pages and people. Never put words in a real person's or brand's mouth, never invent a post to mock or harass someone, and never pass a mockup off as a real post. Our acceptable use page has the details.